Making money on Free
Interesting (not necessarily new though) talk on the Freemium model.
In long tail model – the head of the curve is ad driven and free, the tail is paid content and very niche.
Newspapers: Not “free vs paid” but ad-driven free vs freemium
1. The best model is a mix of paid and free content
2. You can’t charge for exclusives that will just be repeated elsewhere
3. Don’t charge for the most popular content on your site
4. Content behind a pay wall should appeal to niches
5. The narrower the niche the better
Alan Murray, wsj.com
Thanks (once again) to the Best Free Documentaries blog for the find.